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Keyword tool for match types 🔑 Keyword tool for match types If you bulk upload keyword lists to Google Ads or Microsoft Advertising (we all know it's Bing really) then this tool is for you Just paste your keyword list into the text box below and then select your match types At the click of a button you'll be able to copy yourExact match types only show your ad when the user includes the exact phrase of your keyword Exact matches are entered by placing brackets around your keyword or keyword phrase The phrase women's hats used to display for that single phrase and nothing else but Google recently changed the parameters for exact match keywords to show even when search queries have the Another keyword match type is the phrase match, which is similar to the case we just mentioned The main difference with broad match is that Google maintains the established word order This means that you can be displayed on a search that contains your keyword, along with other terms placed bef